Friday, June 27, 2014

Marketing Your Book While on Vacation by Lois W. Stern


Going on vacation? Bet you can’t wait! But with a little advance planning, you can combine your fun in the sun with some book marketing.

Here are a few ideas to set your marketing wheels turning.


   1.  Can you find an audience who might be interested in a topic that relates to one of your books? If so, consider inviting them to an informal gathering to discuss your subject. If your book is non-fiction, share some interesting information about your topic. If it is a work of fiction, share a segment that will hold your audience in rapt attention. Avoid a ‘salesy' approach. Instead, encourage your audience to get involved. You might want to ask them to predict the outcome  or relate to your story by sharing a similar experience or emotion. 


Example: The condo where my husband and I winter each year holds a regular Thurs. evening cocktail hour. We decided to host one Thurs. evening, providing hot and cold h’ors d’oeuvres while I told a few inspiring stories from my Tales2Inspire books. I then invited audience members to share their own inspiring stories.

Outcome: One member of the audience told such an incredible story! We titled it “Hand of Destiny” and it is now included in my Sapphire Collection - Echoes In the Mind.


2. Think of a topic for a workshop that relates to one of your books, but isn’t just about selling books. 

Example:  My current books are filled with inspiring, true stories that come to me through an “Authors helping Authors” project I initiated three years ago. I decided that I could create a workshop on “How to Write a Winning Short Story” using stories from my books as vehicles for honing some specific writing skills. (See #4, below for details about that workshop,)


3.  Create a flyer with your name and headshot, title of your presentation, and its proposed length. Be sure to include your contact information: phone and e-mail address.

4.  Find a venue for your workshop.  If you want to present at a local library, you should begin well in advance of your trip, as libraries often schedule their events as much as six months ahead. Do a Google search for the closest libraries. Get their phone numbers. Call and ask for the name and e-mail address of the person in charge of booking presentations. Talk directly to that person if you can. It always helps to learn what topic would interest them and perhaps tweak your presentation to meet their needs.If e-mail communication is all that’s available, send a brief message putting:“Follow up to my phone call” in the subject line.

Example:

I gave a presentation at the Venice, Florida library this past winter, using some of my inspiring stories as a vehicle for practicing skills such as developing an elevator pitch, creating one central story theme, and building a compelling story based on that theme 

Outcome: Aside from selling some of my books,I received an honorarium and met a motivational speaker who entered and received a Finalist Award for her story: At Least Nothing Bad Happened., another story now added to my Sapphire Collection. So it was a winning day for her as well as me.


5.  Think of other venues that relate to the topic of your book. If you have a book about photography, think about art centers or museums. If your book relates to an historical event, try to connect with a like minded group or club. The local reference librarian might have just the right venue for you. Again, a Google search is often helpful in connecting you with just the right venue.

Example: 

Cruise ships often hold talent nights, another good venue with a captive audience. Why not plan a moment of storytelling where you share a compelling scene from one of your books. Add a bit of drama to hold your audience in rapt attention: wear a special hat, bring a significant object, use different voices, add some background music - anything to grab their attention. 


6.  Call the local book store in the area where you plan to vacation. Introduce yourself and your book, inquiring if they would be interested in scheduling a book talk/book signing event while you are in the area. There always seems to be an element of mystique surrounding the person from fifty miles or more away! Be sure you understand and agree on all terms in advance (i.e. who purchases and returns the unsold books, net to you the author, what publicity they provide and expected audience size).

7.  Think “Outside the Box” for other venues.

Example:

A favorite little gift shop I frequent in Venice, Florida carries an interesting assortment of costume jewelry, knickknacks, women’s purses and more. I am a regular customer there but never noticed their small book corner. Once I did, I brought in proof copies of my Tales2Inspire books and she ordered six of them, paying me cash up front at a 60% 40% split. 


Our bottom line is to sell our books. But how we go about it makes all the difference. Think in terms of how you can give back and you will stay ahead.



Author Bio
After completing my first two books on aesthetics (Sex, Lies and Cosmetic Surgery & Tick Tock, Stop the Clock ~ Getting Pretty on Your Lunch Hour), I began writing what I call my "Inner Beauty" stories - inspiring stories to touch the heart and soul. Tales2Inspire ~ The Emerald Collection (Beyond Coincidence stories) is the first in a four book series. Tales2Inspire ~ The Topaz Collection (Stories of Awakenings & Aha Moments) is the second and Tales2Inspire ~ The Sapphire Collection (Echoes in the Mind) is available now as it is a recent release.  The Ruby Collection is in the works. 
 
http://tales2inspire.com/inspiring/


My innate curiosity about potentially fascinating human beings was the spark that propelled me to initiate my Tales2Inspire™ "Authors Helping Authors" project/contest. I wanted to give writers from across the globe that opportunity to share their most inspiring stories. One of my goals is to help these talented authors build solid platforms and get some recognition for their skills. I also wanted to create an alternate path for those of us seeking ways to strengthen our opportunities for discovery. 


You can learn all the details at www.tales2inspire.com and even read many of the stories on my blog at www.tales2inspire/inspiring stories.

Social Media:

Facebook author page: www.facebook.com/tales2inspire






 

Books:  
http://www.amazon.com/Tales2Inspire-~-Sapphire-Collection-Echoes/dp/1499539517/ref=sr_1_3?s=books&ie=UTF8&qid=1403894608&sr=1-3&keywords=tales2inspire

http://www.amazon.com/Tales2Inspire-Topaz-Collection-Awakenings-Moments-ebook/dp/B00GNL1W5C/ref=la_B005HOO640_1_1?s=books&ie=UTF8&qid=1397241057&sr=1-1http://www.amazon.com/Tales2Inspire-Emerald-Collection-Beyond-Coincidence-ebook/dp/B00FW9PFUY/ref=la_B005HOO640_1_2?s=books&ie=UTF8&qid=1397241057&sr=1-2


http://www.amazon.com/Lois-W.-Stern/e/B005HOO640/ref=sr_ntt_srch_lnk_1?qid=1397241052&sr=8-1 
 
Coming Next:
http://tales2inspire.com/?page_id=11
  

4 comments:

  1. As always, Marie is right out there with a helping hand to other authors. That's why I love her and why we have become good friends - even though from many miles apart!

    ReplyDelete
    Replies
    1. Thank you, Lois! It was a pleasure reading your tips! Definitely some things to keep in mind here...:)

      Delete
  2. Great info! Sharing on Twitter while writers are planning their getaways!

    ReplyDelete