Marketing Your Book While on Vacation by Lois W. Stern
Going on vacation? Bet you can’t wait! But with a little advance planning, you can combine your fun in the sun with some book marketing.
1. Can you find an audience who might be interested in a topic that relates to one of your books? If so, consider inviting them to an informal gathering to discuss your subject. If your book is non-fiction, share some interesting information about your topic. If it is a work of fiction, share a segment that will hold your audience in rapt attention. Avoid a ‘salesy' approach. Instead, encourage your audience to get involved. You might want to ask them to predict the outcome or relate to your story by sharing a similar experience or emotion.
Example: The condo where my husband and I winter each year holds a regular Thurs. evening cocktail hour. We decided to host one Thurs. evening, providing hot and cold h’ors d’oeuvres while I told a few inspiring stories from my Tales2Inspire books. I then invited audience members to share their own inspiring stories.
Outcome: One member of the audience told such an incredible story! We titled it “Hand of Destiny” and it is now included in my Sapphire Collection - Echoes In the Mind.
Example: My current books are filled with inspiring, true stories that come to me through an “Authors helping Authors” project I initiated three years ago. I decided that I could create a workshop on “How to Write a Winning Short Story” using stories from my books as vehicles for honing some specific writing skills. (See #4, below for details about that workshop,)
I gave a presentation at the Venice, Florida library this past winter, using some of my inspiring stories as a vehicle for practicing skills such as developing an elevator pitch, creating one central story theme, and building a compelling story based on that theme
Outcome: Aside from selling some of my books,I received an honorarium and met a motivational speaker who entered and received a Finalist Award for her story: At Least Nothing Bad Happened., another story now added to my Sapphire Collection. So it was a winning day for her as well as me.
Cruise ships often hold talent nights, another good venue with a captive audience. Why not plan a moment of storytelling where you share a compelling scene from one of your books. Add a bit of drama to hold your audience in rapt attention: wear a special hat, bring a significant object, use different voices, add some background music - anything to grab their attention.
A favorite little gift shop I frequent in Venice, Florida carries an interesting assortment of costume jewelry, knickknacks, women’s purses and more. I am a regular customer there but never noticed their small book corner. Once I did, I brought in proof copies of my Tales2Inspire books and she ordered six of them, paying me cash up front at a 60% 40% split.
After completing my first two books on aesthetics (Sex, Lies and Cosmetic Surgery & Tick Tock, Stop the Clock ~ Getting Pretty on Your Lunch Hour), I began writing what I call my "Inner Beauty" stories - inspiring stories to touch the heart and soul. Tales2Inspire ~ The Emerald Collection (Beyond Coincidence stories) is the first in a four book series. Tales2Inspire ~ The Topaz Collection (Stories of Awakenings & Aha Moments) is the second and Tales2Inspire ~ The Sapphire Collection (Echoes in the Mind) is available now as it is a recent release. The Ruby Collection is in the works.
My innate curiosity about potentially fascinating human beings was the spark that propelled me to initiate my Tales2Inspire™ "Authors Helping Authors" project/contest. I wanted to give writers from across the globe that opportunity to share their most inspiring stories. One of my goals is to help these talented authors build solid platforms and get some recognition for their skills. I also wanted to create an alternate path for those of us seeking ways to strengthen our opportunities for discovery.
You can learn all the details at www.tales2inspire.com and even read many of the stories on my blog at www.tales2inspire/inspiring stories.
Facebook author page: www.facebook.com/tales2inspire
Wordpress beauty blog: http://fabulousbeautyblog.wordpress.com
Inspiring stories blog: http://tales2inspire.com/inspiringstories/
Amazon Author Central page: http://www.amazon.com/Lois-W.-Stern/e/B005HOO640/