Service Interview with S.A. Soule

Today we're doing a different type of interview, and it should be enlightening to both writers and readers following the blog. 
My guest today is S. A. Soule.  Hello!  Welcome to Writing in the Modern Age!  It’s such a pleasure to have you here. 

Hi, Marie and fellow readers and writers! Thank you for letting me visit. It's an honor to chat with you guys today.

Of course! 
Can you tell us a little bit about your company, and how Writing in the Modern Age readers can benefit from it?

It would be my pleasure. I’m a huge supporter of the Indie author community, I am a developmental editor, and the bestselling author of the Fiction Writing Tools series, a collection of guidebooks on self-editing, plotting, blurb writing, and marketing.

I have over fifteen years of experience on all sides of the publishing business. I was a Creative Writing major in college, and I once owned an eBook publishing company where I edited over a hundred manuscripts, and then I worked as a developmental editor for another publisher.

In the last five years, I started my own editing company, Creativity Coaching Services, and I’ve had the honor of editing books for a number of successful authors.

Wow, that's great! I had the same major in college. ;)

Sherry, I see you're also a writer. What genre or genres should we expect to see you in? Do you use a pseudonym?
I write both nonfiction and fiction. Currently, I’ve written eleven fiction novels and eight nonfiction titles, and the road to success has been a long journey. 

For fiction, I enjoy writing exciting tales of passionate romance, epic drama, and thrilling suspense with kick-butt heroines and drool-worthy heroes. I’m published in a wide range of genres and age groups from New Adult Romance, Paranormal Romance, Urban Fantasy to light Sci-Fi Romance for both teens and adults. Many of my books have been on the Amazon bestseller lists and nominated as top picks in the “Best Paranormal Romance” categories on numerous review sites.

And no, I don’t write with a pseudonym. I write fiction under Sherry Soule and nonfiction under S. A. Soule.

So, how was SwoonWorthy Book Covers launched?

Well, I’m a control freak, so I started learning graphic design a few years ago, and now I create most of my own covers. 

To help indie authors on a budget, I started offering inexpensive premade covers on my site, SwoonWorthy Book Covers. Right now, my premades range from $14.99 to $29.99. Occasionally, I also do custom designs.

I just published a new guide, The Writer’s Guide to Book Cover Secrets, which has a lot of amazing advice for self-publishers by some of the top design professionals in the publishing industry.

A common problem is that most writers get confused on the cover's main job, which is to primarily be 'genre-specific'. If your book isn’t selling and you’ve been promoting it for months and the reviews are decent, but sales are still dragging, then it might be time to replace your cover. Even with something standard that resembles the genre that you write. Or if you’re not sure if your book cover fits your genre, I suggest studying the design trends on the bestsellers lists, and visit Goodreads and browse through the book covers in whichever genre and sub-genres that you write in. 

Great! Thanks for the tip!
I can certainly understand wanting to have more of a hand in different parts of the publishing process. It's hard for me to give up control too. ;)
All right. I have another question.
What is a 'Creativity Coach'? How do you intend to expand your services or company in the future?

It’s just a fancy way of saying 'developmental editor', but I call myself a creativity coach because I often do much more than just editing a manuscript. I help a lot of self-published writers publish their work through editing, manuscript conversion, cover design, blurb writing, and promotion. 

Next month, I will start offering manuscript conversions for indie authors who need help converting their finished work into a professional-looking eBooks and print.

And can you tell us what sets your company apart from other services?

I think I offer reasonable and flexible rates for my clients. And I’m very passionate about helping other writers find success.

That is definitely admirable! 
What is the one thing that you truly love about your job?

As a writer, I find it very rewarding and exciting when someone enjoys my brand of storytelling. 

And as a service provider, I find satisfaction in guiding other authors on their writing journey.

I know what you mean!
Let's try some general questions.  
Do you have any favorite authors?

Too many favorites to name, but Kresley Cole is one of my top favs. Most of my favorite writers are self-published. 

Since I’m currently rewriting and re-branding an Urban Fantasy series, I’m reading a ton of great UF.
Kresley Cole is talented!

So, how about a different question?
When reading, do you prefer traditional printed books or ebooks? And why?

No preference. Sometimes if I love a story, I’ll buy both.
That makes sense! :) 
Well, to wrap this up, here's my last question, or questions, I suppose.
Are there any words you'd like to impart to writers? Any advice you can give us?
Never stop studying the craft or being open to advice. I’ve been writing most of my life, and even though I’ve studied the craft for years, I still love developing my skills as a writer and learning new ways to improve my storytelling abilities. 

My goal as an editor is always for writers to come away with stronger writing and editing abilities and give their audience a more personal reading experience.


Sounds good to me!
How can writers obtain a book cover from SwoonWorthy Book Covers, or discuss the possibility of working together on editing their manuscript?

Please visit any of the sites listed below. My contact info is listed on each site.

S. A. Soule (Nonfiction) Amazon Profile:

Creativity Coaching Services:

SwoonWorthy Book Covers:

Awesome! Sherry has a really cool job and she sounds like a talented author too!
And both SwoonWorthy and Creativity Coach look like great places for writers of all stages to check out, which is just about perfect for Writing in the Modern Age, isn't it?
Thank you for stopping by the blog to tell us all about what you offer to writers and a little about your own work, Sherry!
My pleasure! Thanks for having me! 
About S.A. Soule

S. A. Soule is a Creativity Coach, who has years of experience working with successful novelists. Many of her fiction and non-fiction books have spent time on the bestseller lists. 

Her handbooks in the “Fiction Writing Tools” series are a great resource for writers at any stage in their career, and they each offer helpful advice on how to instantly take your writing skills to the next level and successfully promote your books.

Please feel free to browse her blog, which has some great tips on creative writing online at: Fiction Writing Tools and visit her Creativity Coaching Services site for help with writing book blurbs, fiction editing, and revising your stories with Deep POV. And don’t forget to browse around SwoonWorthy Book Covers, which has a large selection of designs in every genre.


Writing as Sherry Soule:


  1. Thanks again for letting my stop by!

    Your site is great, Marie, and I love how you support the indie author community.


Featured Post

A Character Interview with Dillon from MOUNTAIN BLAZE, plus a conversation with author Debby Grahl!

Today we're bringing something different to Writing in the Modern Age in the form of a character interview. These character interviews, ...